Reju is a functional drinks concept centred on emotional wellbeing, designed to help busy adults pause, reset, and recharge. The brief called for a sustainable, benefit-led drink that supports mood, focus, and relaxation while appealing to a broad audience. Informed by research into natural energy, adaptogens, and nootropics, the brand moves beyond simple hydration. A calm, contemporary identity is paired with bold, simple illustrations and mindfulness prompts to encourage small, positive habits. The range features three flavours for key daily moments, morning focus, daytime pause, and evening unwind. Creating a flexible system that can grow with future benefits and blends. This project was a self-initiated project whilst at university.